AED 190k
impact / year
SFC
One SFC · Board pack
SFC Group — Group Command Center
One Guest
Prepared (Dubai)
For the Chairman's Office · 25 decisions pending
Filters applied: Last 3 months · All divisions · All brands · All regions · Sample data – prototype
Last 3 months · All divisions · All brands · All regions
One Guest
One view of every guest and company across SFC hotels, restaurants and SF Events — and what to offer them next.
01What happened?
Known guest profiles412k18.4% use 2+ SFC brands
Hotel guests dining with us7.0%Biggest untapped opportunity
Occupancy · Oct 2675.6%−2.6 ptsvs last year
RevPAR · Oct 26AED 464+2.1%vs last year
Guest & corporate profile search
Stays, restaurant visits, events, spend and preferences in one profile — sample guests and accounts.
Guest · G-1001
Ahmed Al Mansoori
Emirati · Abu Dhabi · a.mansoori@example.ae
Gold
Stays
2 · 3 nights
Restaurant visits
4
Events
1
Spend, 12 months
AED 788k
Rooms AED 4k · Dining AED 5k · Events AED 780k
Stays
9 Oct 2026 · Resort Al Ain · 2 n · AED 2k
14 Jun 2026 · Hotel Abu Dhabi Corniche · 1 n · AED 1k
Restaurant visits
24 Oct 2026 · Miknan · 6 covers · AED 1k
2 Oct 2026 · India Palace · 8 covers · AED 2k
12 Sept 2026 · ENKAI · 2 covers · AED 960
30 Aug 2026 · Miknan · 5 covers · AED 1k
Events
4 Dec 2026 · Family wedding (sister) · 650 guests
Family suites, connecting rooms
Mixed grill, no seafood
Majlis seating
Pays by Amex
Next best offer
Wedding-guest room block at SFC Resort Al Ain
Wedding on 4 Dec at our resort; 120 out-of-town guests not yet booked · via Personal call from events team
AED 96k
Hotel performance
Occupancy, average daily rate (ADR) and revenue per available room (RevPAR), last 12 months.
Occupancy and ADR by month
Bars = occupancy % · line = ADR (AED) · grey = last year occupancy · click a month
OccupancyOccupancy last yearADR
Channel mix and commission
39% direct · average commission 12.1% ≈ AED 11.0M a year
02What will happen?
90-day demand forecast — SFC Lifestyle Hotel Yas
Forecast occupancy at today's rates from 2 Nov to 30 Jan. Shaded = major events. Pick a hotel above to switch.
Forecast occupancy
% of rooms · gold band = likely range · deep orange = major event, grey = other events · click a night
Forecast occupancyEvent
Cross-sell funnel
Hotel guests → group restaurant bookings → events, last 12 months.
Bar length uses a square-root scale so the small stages stay visible.
03What should we decide today?
Pricing assistant — SFC Lifestyle Hotel Yas
Recommended room rate per night for the next 45 days vs today's rate. Assumes each +1% in rate loses 0.6% of rooms; major-event nights +12%.
Current vs recommended rate
AED per room night · click a night
Current rateRecommended rate
Expected uplift, next 45 days
+AED 91k
40 of 45 nights should go up.
Biggest nights
- 4 DecMajor event862 → 965 · +AED 6k
- 5 DecMajor event862 → 965 · +AED 6k
- 6 DecMajor event821 → 920 · +AED 6k
- 2 Dec821 → 890 · +AED 4k
- 3 Dec821 → 890 · +AED 4k
- 2 Nov760 → 825 · +AED 4k
- 11 Dec862 → 925 · +AED 4k
- 3 Nov760 → 825 · +AED 3k
Corporate accounts — white space
42 of 60 room accounts buy no catering from SFCS. White space = services an account does not buy from us yet.
| Account | Room-nights | Rooms | Catering | Events | White space | Suggested proposal |
|---|---|---|---|---|---|---|
| Corniche GroupAviation | 1,336 | AED 691k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 240k |
| Emirates ServicesTechnology | 1,231 | AED 593k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 228k |
| Al Noor IndustriesAviation | 1,002 | AED 564k | — | — | Catering Events Restaurants | Year-end SFCS catering proposal (office meals / site catering)AED 200k |
| Falcon ServicesGovernment | 1,096 | AED 528k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 212k |
| Horizon TradingTechnology | 1,244 | AED 526k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 229k |
| Desert EngineeringLogistics | 980 | AED 521k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 198k |
| Zayed EngineeringTechnology | 888 | AED 485k | — | AED 159k | Catering Restaurants | Year-end SFCS catering proposal (office meals / site catering)AED 187k |
| Crescent ServicesAviation | 839 | AED 480k | — | AED 36k | Catering | Year-end SFCS catering proposal (office meals / site catering)AED 181k |
| Atlas EngineeringRetail | 824 | AED 466k | — | AED 154k | Catering | Year-end SFCS catering proposal (office meals / site catering)AED 179k |
| Pearl IndustriesConstruction | 966 | AED 459k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 196k |
| Gulf TradingLogistics | 879 | AED 404k | — | — | Catering Events | Year-end SFCS catering proposal (office meals / site catering)AED 185k |
| Marina HoldingsLogistics | 693 | AED 396k | — | AED 114k | Catering | Year-end SFCS catering proposal (office meals / site catering)AED 163k |
AED 140k
impact / year
AED 136k
impact / year
AED 133k
impact / year
AED 106k
impact / year
AED 106k
impact / year