AED 136k
impact / year
SFC
One SFC · Board pack
SFC Group — Group Command Center
Expansion Studio
Prepared (Dubai)
For the Chairman's Office · 25 decisions pending
Filters applied: Last 3 months · All divisions · All brands · All regions · Sample data – prototype
Last 3 months · All divisions · All brands · All regions
Expansion Studio
New brands, India and GCC openings — from idea to open, with the numbers to decide each step.
01What happened?
Projects in pipeline83 recently opened
Capex committedAED 3.26MFit-out + pre-opening stages
Openings by May 20272Target dates in the next 6 months
Recent openings vs plan-3.4%AED 5.79M sold vs AED 6.00M plan
Pipeline board
Drag a card to another stage (or use its stage menu). Every move is logged.
Idea
2New Dubai brand — 'Kaya' (working name)
Dubai · open Jan 2028
Modern Emirati-Indian café; concept board in January
AED 2.00M
Golden Dragon — Doha
Qatar · open Mar 2028
Partner talks with a Doha mall operator
AED 2.10M
Site search
2India Palace flagship — largest in the UAE
Abu Dhabi · open Dec 2027
420 seats + 2 private dining rooms; Al Qana shortlisted
AED 9.11M
India Palace — Bengaluru
India · open Oct 2027
Indiranagar and Koramangala on the list
AED 1.20M
Feasibility
2Nava Rasa — first restaurant
Dubai · open Sept 2027
Choosing between DIFC (Site A) and Dubai Creek Harbour (Site B)
AED 2.74M
Feliz — Dubai Hills Mall
Dubai · open Jun 2027
Landlord offering 5 rent-free months
AED 2.22M
Fit-out
1Bocado — Yas Bay
Abu Dhabi · open Mar 2027
Marble bar and floor — SGCRE week 4 of 14
AED 2.01M
Pre-opening
1SFC Plus — Muscat City Centre
Oman · open Dec 2026
Staff training week 2; soft launch 10 Dec
AED 1.25M
Open
3India Palace — Kochi
India · open Jul 2026
Opened July 2026
AED 1.15M
SFC Plus — Riyadh Olaya
Saudi Arabia · open Jun 2026
First GCC franchise-operated unit; opened June 2026
AED 1.30M
Golden Dragon — Al Qana
Abu Dhabi · open Aug 2026
Opened August 2026
AED 1.90M
Move log
No moves yet — drag a card to log the first one.
Launch tracker
Recent openings: sales vs plan, reviews and what guests say about each dish.
India Palace — Kochi — sales vs plan
Opened 12 Jul 2026 · -16.5% vs plan to date · click a month
Actual salesPlan
Review score
812 reviews
3.9 / 5
54% positive · 22% neutral · 24% negative
Dish-level feedback
- Hyderabadi biryani-0.32 · 214
“Too mild — we expected Malabar-style biryani with more masala”
- Butter chicken+0.61 · 168
“Best butter chicken in Kochi, generous portion”
- Appam & stew (special)+0.74 · 96
“Please put this on the regular menu!”
- Dal makhani+0.42 · 88
“Rich and creamy”
- Fish curry-0.18 · 71
“Needs kodampuli and coconut — tastes North Indian”
02What will happen?
Site evaluator
Pick a candidate site: catchment, competitors, predicted revenue, SGCRE fit-out cost and timeline from past projects, payback and a go/no-go score.
Dubai · 290 m² · 76 seats
Nava Rasa — Site B: Dubai Creek Harbour
Go
100/100
Predicted revenue
AED 6.80M–8.10M
Year 1 range
Capex
AED 2.74M
Fit-out AED 1.96M
SGCRE timeline
15 weeks
14 planned + 1 history
Payback
22 months
EBITDA AED 1.50M/yr
Catchment
- Residents within 3 km: 96k
- Office workers nearby: 12k
- Visitors per week: 24k
- Average household income: AED 39k / month
Why this score
- Pays back in 22 months — inside the 24-month hurdle
- Rent is 8.3% of revenue (target under 10%)
- No strong competitor (rated 4.3+) within 1 km
- Catchment income AED 39k/month fits the brand (needs 35k+)
Competitors
| Name | km | Check | Rating |
|---|---|---|---|
| Creek-side Indian bistro | 1.6 | 190 | 4.1 |
| Asian fusion grill | 0.8 | 240 | 4.2 |
SGCRE history — premium finish
2 past projects · AED 6,750/m² actual · 3.1% over budget · 1.0 weeks late on average
- India Palace Al Ain (2025): 14→15 wks · Civil defence re-inspection
- Golden Dragon Al Qana (2026): 13→14 wks · Lighting change by brand team
Payback by candidate site
Months · gold line = 24-month hurdle · click to evaluate
03What should we decide today?
Brand playbook assistant
Recipe and SOP questions in English, Hindi, Malayalam or Arabic — answered with the house standard. Sample recipe cards.
Ask the house standard
4 sample recipe cards · India Palace, Golden Dragon, SFC Plus, MiknanAnswer in
Kitchen staff can ask about any recipe, holding temperature, portion or allergen in English, Hindi, Malayalam or Arabic. Try one:
AED 132k
impact / year
AED 110k
impact / year
AED 105k
impact / year
AED 150k
impact / year