AED 177k
impact / year
SFC
One SFC · Board pack
SFC Group — Group Command Center
Group Brain (One SFC)
Prepared (Dubai)
For the Chairman's Office · 25 decisions pending
Filters applied: Last 3 months · All divisions · All brands · All regions · Sample data – prototype
Last 3 months · All divisions · All brands · All regions
Group Brain
One SFC: how the group makes its money, where profit moves between our companies, and which brands need attention.
01What happened?
Group EBITDAAED 32.4M15.7% of revenue
Spend with own companies56%SGTC + Muralya share of supply
Intercompany flowsAED 36.8MAnnual, SGTC & Muralya → divisions
Multi-brand guests18.4%Visited 2+ SFC brands in 12 months
Group P&L — revenue to EBITDA
Selected period · click a step to see it by division
Revenue / EBITDACostsIntercompany
EBITDA margin by division × month
Last 12 months · click a cell to drill into brands and outlets
| Nov 25 | Dec 25 | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Restaurants | ||||||||||||
| Fast Casual | ||||||||||||
| Hotels | ||||||||||||
| Catering | ||||||||||||
| Supply |
Gold = healthy · deep orange = below 10% margin
Intercompany flows — SGTC & Muralya → divisions
Annual value · supplier margin on each flow · click a flow for transfer vs market price
SGTC TradingMuralya DairyPriced above market (>5%)
Brand league table
| Brand | ||||||||
|---|---|---|---|---|---|---|---|---|
| SFC Hotels & ResortsHotels | AED 56.0M | AED 14.2M | 25.3% | +9.4% | 74,966 | AED 746 | 4.6 ★ | Low |
| SFCS Contract CateringCatering | AED 46.1M | AED 4.70M | 10.2% | +12.2% | 2,722,820 | AED 17 | 4.3 ★ | High |
| SGTC TradingSupply | AED 21.6M | AED 1.46M | 6.8% | +1.8% | — | — | 4.4 ★ | Low |
| Muralya DairySupply | AED 17.3M | AED 2.10M | 12.2% | +13.3% | — | — | 4.5 ★ | Low |
| India PalaceRestaurants | AED 14.9M | AED 2.07M | 13.9% | +4.7% | 138,248 | AED 108 | 4.4 ★ | High |
| SFC PlusFast Casual | AED 10.6M | AED 2.16M | 20.4% | +8.2% | 286,107 | AED 37 | 4.2 ★ | Low |
| SGCRE InteriorsSupply | AED 7.97M | AED 716k | 9.0% | +6.2% | — | — | 4.4 ★ | Low |
| Golden DragonRestaurants | AED 6.36M | AED 888k | 14.0% | +2.4% | 61,115 | AED 104 | 4.3 ★ | Medium |
| ENKAIRestaurants | AED 6.28M | AED 1.09M | 17.4% | +12.5% | 22,012 | AED 285 | 4.6 ★ | High |
| MiknanRestaurants | AED 4.73M | AED 717k | 15.2% | +7.6% | 36,892 | AED 128 | 4.5 ★ | Medium |
| SthanRestaurants | AED 4.00M | AED 475k | 11.9% | +8.6% | 20,518 | AED 195 | 4.5 ★ | Low |
| Pizza PanFast Casual | AED 3.88M | AED 704k | 18.1% | +2.0% | 97,057 | AED 40 | 4.0 ★ | Medium |
| 49ers Steakhouse & LoungeRestaurants | AED 3.69M | AED 627k | 17.0% | +4.0% | 10,802 | AED 342 | 4.6 ★ | High |
| 49ers BurgersFast Casual | AED 3.40M | AED 526k | 15.5% | +12.9% | 74,254 | AED 46 | 4.2 ★ | Low |
02What will happen?
Farm-to-plate profit
Profit the group captures at each stage when an ingredient travels through our own companies
Monthly volume95,000 kg
1 · Supplier
SGTC Trading
AED 124k
per month · AED 1.30 / kg
Buys at AED 10.20, sells to kitchens at AED 11.50
2 · Kitchen
Central / commissary prep
AED 76k
per month · AED 0.80 / kg
Prep cost AED 1.10, charges outlets AED 13.40
3 · Outlet
SFC Plus — Fried chicken bucket
AED 1.05M
per month · AED 11.10 / kg
Sales AED 44.60, other costs AED 20.10
Total group profit
AED 1.25M / month
AED 15.0M a year on AED 11.6M bought outside the group
Group margin per AED spent
AED 1.29
Every AED 1 of chicken bought from farms and importers returns AED 1.29 of profit across our companies.
Profit captured by stage
Per month at the selected volume · click a stage for the unit economics
EBITDA uplift if decisions are delivered (2027)
Quarterly ramp: 25% → 100% of each recommendation's yearly value
Approved / in progressStill pending
03What should we decide today?
AED 162k
impact / year
AED 160k
impact / year
AED 153k
impact / year
AED 143k
impact / year
AED 60k
impact / year